Reputation management
With Google and site owners often reluctant to remove content from their pages, the options for resolving negative PR online are limited. By tracking online conversations about your brand, we can maintain your positive reputation or help you to respond to negative opinion.
Latest articles tagged ‘reputation management’, Results 1 to 12 (of 14)
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London calling
24 Aug 2010 / Consulting & strategy, Customer insight, Design & enhancement, Digital marketing, Seo sem & content
With visitors from all over the world coming to London in 2012 for the Olympics, Cimex has helped Mayor Boris Johnson to launch an online campaign to find volunteers to be the face of the capital.
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Redefining customer insight
12 May 2010 / Consulting & strategy, Customer insight
Positive customer experience goes much further than building a website that’s easy to use. Customers will already have expectations about your brand before they visit. Does your site exceed or fall short?
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Google, negative results and reputation management
16 Oct 2009 / Seo sem & content
Google has today issued useful guidance on what site owners can do to tackle potentially embarrassing search results.
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What’s your Twitter personality
09 Oct 2009 / Digital marketing, Seo sem & content
Using social websites to simply 'broadcast' your corporate messages in the hope that the public will ‘friend’ or ‘follow’ you hugely underestimates the potential of these channels.
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Is your organisation showing signs of anti-social behaviour?
30 Sep 2009 / Seo sem & content
Establishing a presence on social media channels is fast becoming the norm for many organisations and their internet savvy marketing departments. However, there are still those who see social web marketing as a risky proposition.
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Google’s groundbreaking ‘Show Options’ reviewed
15 May 2009 / Digital marketing
The web’s biggest brand has introduced a whole new suite of search interfaces. But what is a ‘Wonder Wheel’?
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Do you care how search engines work?
17 Dec 2008 / Digital marketing, Seo sem & content
Around one in four believe that the order of search engine results pages can't be influenced by the websites listed. Thankfully, that's not quite true.
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Marketing green credentials isn’t easy
09 Jun 2008 / Digital marketing
Green may be the new black, but how can organisations ensure their sustainability messages avoid a 'cliche meltdown'?
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Can going green help avoid a downturn?
09 Jun 2008 / Digital marketing, Seo sem & content
When the economy slows down, there’s a danger that corporate initiatives which cover social issues may be dropped. Melissa Davis, founder of "Truebranding":http://www.truebranding.co.uk explains why doing the opposite may help your bottom line.
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Don’t fall foul of new UK blogging laws
03 Jun 2008 / Digital marketing, Seo sem & content
Are we witnessing a ‘Scooby-Doo’ moment for UK online marketers, where their cunning disguises on the nation’s message boards are suddenly revealed? And would they have got away with it if it wasn’t for those pesky law makers in Europe?
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Ten reasons why brands should think like publishers
12 Jul 2007 / Digital marketing, Seo sem & content
'You must talk to your audience where they are, not where you want them to be,' Jeremy Allaire, co-founder of web development tool Cold Fusion.
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How damaging are fake profiles on social networks
10 Jul 2007 / Digital marketing
Harry Potter actress Emma Watson was disgusted to find out fans have set up fake profiles for her on social networking sites Facebook and MySpace.