Personas
We create user archetypes that serve as a guide in the design process.
A persona may be synthesised from a series of ‘field activities’ such as interviews and work observations. The resulting persona represents an individual that embodies the characteristics of a typical target user.
Latest articles tagged ‘personas’, Results 1 to 8 (of 8)
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Young people, mobile websites and social media
10 Oct 2009 / Customer insight, Mobile
A Cimex survey for IdeasTap.com has revealed some unique insights into how young creatives use the mobile web.
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What’s your Twitter personality
09 Oct 2009 / Digital marketing, Seo sem & content
Using social websites to simply 'broadcast' your corporate messages in the hope that the public will ‘friend’ or ‘follow’ you hugely underestimates the potential of these channels.
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Institute of Physics (IoP)
09 Sep 2008 / Customer insight, Design & enhancement, E learning, Support & hosting, Technical systems
Web links, fun games, information for school students and visitors helped produce a coherent site which provides an online communications channel aimed at a range of public audiences.
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Users key to site revamp
28 Aug 2007 / Consulting & strategy, Customer insight
Cimex's e-learning team explains how the interactive company is using personas and scenarios to make sure Ability's new website works for its demanding users.
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European Food Safety Agency (EFSA)
01 Jul 2007 / Customer insight, Design & enhancement
Cimex completes first project from the European Union
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Usability testing
14 May 2007 / Customer insight
The most effective way to identify usability and customer experience issues in your digital products or services is by testing with real people either in-lab or in the field. We also conduct remote testing to save time and reach wider demographics. To accommodate participants’ availability, we also conduct guerrilla testing.
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Eye tracking
14 May 2007 / Customer insight
The added value of eye-tracking is that your site is not only tested with real users but also by using state of the art technology to assess fine details that affect effectiveness, presentation, and findability of information.
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NHS Direct
20 Mar 2007 / Customer insight, Design & enhancement
Complete User Centred Design: 'We worked with Cimex to make the site more accessible, user-friendly and interactive for a wide range of audiences including older and disabled people and non-English speakers,' Ed Lester, NHS Direct Chief Executive.