Focus groups
We moderate discussion among eight to ten users or potential users of your site. A typical focus group lasts about two hours and covers a range of topics that you decide on beforehand.
Latest articles tagged ‘focus groups’, Results 1 to 12 (of 15)
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CimexLabs
06 May 2010 / Customer insight
Based in central London, CimexLabs is the ideal location for testing and evaluation sessions. Supported by the latest leading edge technology, the labs can hold up to seven people, and can accomodate people of all ages, including young children and elderly participants.
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HMRC Accessibility Review
19 Apr 2010 / Customer insight
To ensure compliance with the Disability Discrimination Act, Cimex performed an accessibility review on tools and content on the HM Revenue and Customs (HMRC) site.
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Wyeth – Haemophilia Life
10 Sep 2009 / Customer insight, Design & enhancement
Cimex has developed a website which uses cutting edge Flash video technology to lead users to haemophilia information in an engaging and immersive way.
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Horniman BatSense
27 Aug 2009 / E learning
Cimex was commissioned to develop an educational science game which was sticky and engaging, while reflecting naturalist key skills.
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Surrey County Council – GOSYP
19 Aug 2009 / Consulting & strategy, Customer insight, Design & enhancement, Digital marketing, Seo sem & content, Support & hosting, Technical systems
Surrey County Council wanted Cimex to develop a website that allows young people to connect and engage across their home county, irrespective of distance or economic status.
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Accessibility Study: GOJO website – Part 2
07 Nov 2008 / Customer insight
Part 2 of Cimex's accessibility user testing sessions for GOJO, a website which aimed to get more young people using public transport. Read the outcome of the research, conducted on behalf of the Disability Rights Commission (DRC).
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Accessibility Study: GOJO website – Part 1
07 Nov 2008 / Customer insight
Cimex conducted accessibility user testing sessions on GOJO, a new website which aimed to get more young people using public transport. Read the outcome of the research, conducted on behalf of the Disability Rights Commission (DRC).
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The Bowland Trust: CRASH TEST
21 Dec 2007 / Consulting & strategy, Customer insight, Design & enhancement, E learning
'Many youngsters are turned off by Maths and making maths lesson enjoyable and absorbing is a real challenge. Crash test dummies does just that. Youngsters are immediately hooked and content is designed to support take up by busy teachers.' Ian Haynes, Learning Director: Cimex
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Users key to site revamp
28 Aug 2007 / Consulting & strategy, Customer insight
Cimex's e-learning team explains how the interactive company is using personas and scenarios to make sure Ability's new website works for its demanding users.
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GOJO
10 Jul 2007 / Customer insight, Design & enhancement, Digital marketing, Technical systems
‘As part of a strategic multi-channel campaign, Forster entrusted Cimex to develop the GOJO website to help and encourage young people to use public transport and become more independent. We are thrilled with the results and especially appreciate how the user testing was used to inform the development process throughout,’ Design Project Director, Forster.
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Usability testing
14 May 2007 / Customer insight
The most effective way to identify usability and customer experience issues in your digital products or services is by testing with real people either in-lab or in the field. We also conduct remote testing to save time and reach wider demographics. To accommodate participants’ availability, we also conduct guerrilla testing.
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Eye tracking
14 May 2007 / Customer insight
The added value of eye-tracking is that your site is not only tested with real users but also by using state of the art technology to assess fine details that affect effectiveness, presentation, and findability of information.