Ethnography
To uncover deep and inspiring insights for design, we observe what customers do in the context of where they will use your service or product.
Latest articles tagged ‘ethnography’, Results 1 to 5 (of 5)
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Card sorting is dead- long live card sorting
09 Aug 2010 / Customer insight
Despite other techniques becoming more popular, there's still a place for the humble card sorting exercise when you're creating a website's information architecture
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User behaviour on mobile sites
02 Jul 2009 / Customer insight, Mobile
The usability of mobile sites has become increasingly important when it comes to attracting, engaging and retaining customers.
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Usability testing
14 May 2007 / Customer insight
The most effective way to identify usability and customer experience issues in your digital products or services is by testing with real people either in-lab or in the field. We also conduct remote testing to save time and reach wider demographics. To accommodate participants’ availability, we also conduct guerrilla testing.
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Eye tracking
14 May 2007 / Customer insight
The added value of eye-tracking is that your site is not only tested with real users but also by using state of the art technology to assess fine details that affect effectiveness, presentation, and findability of information.
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NHS Direct
20 Mar 2007 / Customer insight, Design & enhancement
Complete User Centred Design: 'We worked with Cimex to make the site more accessible, user-friendly and interactive for a wide range of audiences including older and disabled people and non-English speakers,' Ed Lester, NHS Direct Chief Executive.