Diary studies
We ask people to keep a diary, or journal, of their interactions with a mobile application. They detail any significant events or problems during their use of a system, or other aspects of their working life. A diary typically asks a user to record the date and time of an event, where they are, information about the event of significance, and ratings about how they feel.
Latest articles tagged ‘diary studies’, Results 1 to 3 (of 3)
-
User behaviour on mobile sites
02 Jul 2009 / Customer insight, Mobile
The usability of mobile sites has become increasingly important when it comes to attracting, engaging and retaining customers.
-
Usability testing
14 May 2007 / Customer insight
The most effective way to identify usability and customer experience issues in your digital products or services is by testing with real people either in-lab or in the field. We also conduct remote testing to save time and reach wider demographics. To accommodate participants’ availability, we also conduct guerrilla testing.
-
Eye tracking
14 May 2007 / Customer insight
The added value of eye-tracking is that your site is not only tested with real users but also by using state of the art technology to assess fine details that affect effectiveness, presentation, and findability of information.