Directgov, the government’s website for public services, launches a national TV ad campaign to raise awareness of its online services, which includes taxing vehicles and finding a new job.
I’d go direct, gov
05 February 2010
Directgov, the government’s website for public services, has launched a national TV ad campaign.
The ad campaign and features famous faces, including I’m a Celebrity winner Christopher Biggins, promoting the slogan ‘I’d go direct, guv.’
The TV ad will raise awareness of the site and the number of public services that can be accessed from it, including taxing your vehicle and finding a new job.
Cimex has a long working relationship with Directgov, through our work on the Directgov mobile website.
Cimex also manages content the Young People’s area of the Directgov website on behalf of the Department for Children, Schools and Families (DCSF).
Watch the Directgov TV ad online
Read about the Directgov Travel News iPhone app.