A campaign website supporting a major environmental initiative for London’s Mayor has been shortlisted for a BIMA Government and Information Award 2007.
DIY Planet Repairs shortlisted for BIMA Awards 2007
10 October 2007
A campaign website supporting a major environmental initiative for London’s Mayor has been shortlisted for a BIMA Government and Information Award 2007.
DIY Planet Repairs was developed by Cimex on behalf of the Mayor to encourage 7.4 million Londoners to change their behaviour and lead a more environmentally aware lifestyle.
The shortlisted website (www.london.gov.uk/diy) encourages users to find out how green they are and how to make changes to their lifestyle to repair the planet. The new website is the focus of Greater London Authority environmental activities supporting Londoners at all levels of environmental awareness.
A London-oriented site, it is geared towards people with environmental awareness and willingness to make changes in their lifestyle to combat climate change. London is a city of great economic, social and cultural diversity. As a result, Cimex faced the following challenges during the development of the site:
- personalising the campaign as a call to individual action
- appealing to the wide range of lifestyles and incomes in the city
- creating a virtual home which is relevant across the board – in Hampstead and Tower Hamlets
- engaging target users throughout the ‘green continuum’
DIY Planet Repairs website features DIY Living, encouraging change to a more environmentally friendly lifestyle, expert advice, special offers such as vouchers and discounts on ‘green’ products and up-to-date news on environmental issues.
Cimex is a leading practitioner of User Centred Design (UCD) which places users at the heart of any web development process. Participation from Londoners throughout the development process was, therefore, central to the creation of what is an engaging, effective and scaleable Planet DIY Repairs site.