Cimex develops Gamble Aware for gamblers in Britain

A website built by Cimex, that offers information, advice and guidance for the the nation’s gamblers launches successfully

Following a competitive tender, Cimex was commissioned by the Responsibility in Gambling Trust to build a website to provide information, support and guidance to gamblers in Britain. The site was launched this week at www.gambleaware.co.uk.

The Responsibility in Gambling Trust (RIGT) is an independent body funded by the gambling industry to research and limit problem gambling.

Cimex developed the site in PHP, creating a dynamic online portal that allows the RIGT to update content using a Content Management System.

The digital agency’s customer insight team guided the information architecture and worked in conjunction with the RGT’s branding agency to implement a new look and feel that appeals to a diverse audience ranging from children and teenagers to older people.

‘I have always found Cimex to be extremely professional in their approach to the work of the RIGT. Over the past weeks, we have seen how well the system functions and how relatively easy it is for us, as novices, to manage the site. This is extremely helpful to our busy team at the RIGT and also makes the system cost effective to manage,’ said Katherine McPherson Project Director: Responsibility in Gambling Trust. ‘I would recommend Cimex to others who are planning similar projects.’

Published: 26 Sep 2007

Tags: Customer insight, Design & enhancement, Support & hosting, Technical systems