Can corporate social responsibility (CSR) be defined simply?
Strategies for good
Much has been written about corporate social responsibility (CSR) as a crucial element of today’s business strategy. Indeed, the idea of a triple bottom line, with its focus on ‘people, planet and then profits’, is almost ubiquitous.
As widespread as the adoption of CSR is its number of definitions, says the Training Journal. For some, it is philanthropy, donating a proportion of company profits to charity. For others, it is cause-related marketing, using worthwhile ventures to win brownie points for your brand.
Read the whole article on Training Journal (requires subscription).
How do you affect change and get the backing of staff at all levels within an organisation?