Write articles, not blog postings
'For most sites, the content is not the point. Instead, you want to answer customers' questions as rapidly as possible so that they'll advance in the sales cycle and start buying...Elite, expertise-driven sites are the exception to the rule,' Jakob Nielsen
Usability consultant Jakob Nielsen suggests that bloggers can demonstrate world-class expertise by avoiding quickly written, shallow postings.
Instead, says Jakob, invest your time in thorough, value-added content that attracts paying customers.
Read the Useit.com article in full
Published: 10 Jul 2007
Related topics
You may also like…
-
DIY Planet Repairs
21 Dec 2007
‘I’m really impressed with the quality of work, both from a technical and creative standpoint. We’ll certainly be considering Cimex again for future projects,’ Ryan White, Greater London Authority
-
Government: our services
12 Mar 2007
Our work starts with the big picture. We take the time to understand your strategic requirements, discuss how we can help, and together, work out the best way forward for your goals and your budget whether that’s an off-the-shelf or bespoke solution.
-
Business: our services
16 Feb 2007
All our services are available under one roof. That means better co-ordination, easier communication, faster turn around and a more efficient project overall.
What’s next?
To find out how Cimex can help you improve your digital and mobile capability, contact our business development team.
- newbusiness@cimex.com
- T +44 (0)207 613 6690
Or why not pay us a visit for a chat, walk around or to demo our usability labs – just get in touch!