Usability testing

The most effective way to identify usability and customer experience issues in your digital products or services is by testing with real people either in-lab or in the field. We also conduct remote testing to save time and reach wider demographics. To accommodate participants’ availability, we also conduct guerrilla testing.

We use specialist agencies to recruit potential users of virtually any description, who are encouraged to ‘think aloud’ while using your product in our custom-built labs. We observe and record users interacting with your product and explore their experiences using professional interview techniques.

• Involves real users using your product in a realistic context
• Logs time taken to complete tasks and/or a count of user actions (such as mouse clicks)
• Works especially well with eye tracking and questionnaires

Indicative deliverables

We provide rich, in-depth qualitative feedback and prioritised recommendations that are documented in a full report with real user quotes and annotated screenshots. DVD highlights supporting key findings can also be provided.

Published: 14 May 2007

Tags: Customer insight