SEO friendly branded content

Content production, audit and strategy, migration, consolidation, blog and social media management - we do it all.

We understand that content production doesn’t always involve writing some punchy copy for your site’s ‘About Us‘ section.

Our editors know content takes many forms. As well as crafting SEO targeted website copy, we work with organisations to develop entire content strategies for social media marketing campaigns. We develop content that helps brands develop relationships with bloggers and other respected opinion formers, all offered as part of our ‘buzz’ monitoring service.

All original and targeted web content is created within your brand’s existing style parameters. We also have extensive experience in traditional content projects such as migration, whether it’s optimising offline content for the web or managing the consolidation of content from multiple websites into one.

Network of expertise

Our award winning content team is made up of web copywriters, learning specialists, news reporters, feature writers, researchers and sub-editors. All have strong experience in producing content for web sites, national newspapers and magazines across all business and consumer sectors – and all have experience in developing copy that’s highly visible to search engines.

Cimex has experience in developing content in following areas:

• e-learning
• information, advice and guidance (IAG)
• health / pharma
• marketing and business
• food and fitness
• lifestyle
• internet safety
• e-newsletters

Please note: this is not an exhaustive list of expertise. If we don’t have topic experts for a particular subject matter in-house, we can call upon an extensive network of trusted and regularly used freelance writers and web editors, all at no extra cost. In short, whatever your content needs or requirements are, we can help.

User centred approach

Cimex writes web content in a way that engages your users with strong calls to action. With our help, your content will keep users coming back for more, improving the stickiness of your web site.

The best editorial content is material that has been produced in collaboration with a site’s audience – no exceptions.

In order to successfully target a site’s audience – including hard to reach young people or time poor adults – Cimex follows an exhaustive research programme which involves developing varied editorial samples and presenting them to representative groups of the client’s target audience.

As well as recording feedback on tone, style and page length, we also determine preferences on content structure and content update expectations.

Only when we feel a truly representative level of research feedback has been gained, do we then embark on producing copy for the site. We know this approach delivers a good ROI, helping to develop copy that’s appropriate and on-message in earlier drafts.

Published: 31 Jan 2007

Tags: Campaigns & social media, Seo sem & content