Search engine marketing

Paid-for search engine listings (or PPC ads) can deliver quick and highly accountable results, building on the more gradual and iterative process of SEO.

While search engine optimisation can improve the visibility of your site to search engines, a newly launched website will have little or no immediate presence in ‘natural’ search listings.

Search engine marketing such as paid-for search engine listings can deliver quick and highly accountable results, building on the more gradual and iterative process of SEO.

As well as immediately increasing your site’s visibility from day one, it can also empower site owners to target the following:

• Users who are searching with very specific phrases which are not always possible to include in site content because of limited space or time constraints
• One-off campaigns, competitions or offline marketing tie-ins
• Themes of national interest or breaking news
• Seasonal activity

Paid listings (otherwise known as PPC) have a strong advantage over other advertising models – a cost is only incurred when someone clicks on an PPC ad. Providing an accountable return on investment, search engines also allow advertisers to monitor users’ response to all paid for ads thanks to highly customisable tracking tools that monitor user journeys and conversions.

Our SEO experts only recommend PPC campaigns which promise to deliver outstanding levels of ROI. Indeed, our SEO consultants will advise you against a PPC campaign if they don’t feel it will deliver adequate results against natural search optimisation techniques.

We believe our PPC campaigns deliver because we make sure close attention is paid to three elements: your organisation, your customers and your competitors.

Armed with that knowledge, we can target keyword groups that we believe will deliver increased traffic with increased levels of ROI.

We develop PPC strategies in collaboration with organisations and develop a road map for every element of the campaign going forward, including:

• Campaign objectives / KPIs
• Keyword strategy
• Creative strategy / ad copy
• Geo-targeting
• Forecast monthly budgets and recommendations

To find out how Cimex can help your organisation manage highly targeted PPC campaigns which deliver, contact us.

Published: 13 Oct 2008

Tags: Seo sem & content