Lessons to be learned from the travel website boom

Research firm Forrester has predicted that spending on travel websites will continue to increase by around 133 per cent over the next five years.

According to Forrester research, the British spend more on travel websites than any other e-commerce sites. Over a third of all money spent online going on flights and holidays.

Research firm Forrester has predicted that spending on travel websites will continue to increase by around 133 per cent over the next five years.

With such an increase in demand, will travel websites be able to cope? Ian Davis, director of OnDemand at ATG gives online travel sites some advice in digital business portal, mad.co.uk

Read the full article on mad.co.uk.

Published: 10 Jul 2007

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