Do you care how search engines work?

Around one in four believe that the order of search engine results pages can't be influenced by the websites listed. Thankfully, that's not quite true.

Around one in four people in the UK believe that the order of search results pages can’t be influenced by the websites that are listed, according to new research published by the guardian.co.uk.

Fortunately, this is not the case – as emphasised by the billions of pounds organisations have invested in search engine optimisation and search marketing over recent years.

Cimex has been building highly visible and search friendly websites for over 10 years, and continues to increase its range of search engine optimisation (SEO) and search marketing (SEM) services as new platforms emerge and evolve – as shown by our work in the mobile SEO space.

Highly visible and searchable content – naturally

We understand that there’s little value in outdated, unethical means of gaining search engine rank, which is why we’ve developed a holistic approach to SEO, an approach which encompasses not only site visibility but also the long-term business needs of an organisation.

The advantage of search visibility over other methods of marketing is clear. Once high rankings are attained, they can hold and provide targeted traffic indefinitely – provided the methods used are ethical and efforts are made to maintain them.

A solid search engine positioning strategy is a long-term process, often involving the careful consideration of a wide range of site attributes. Search engines can sometimes be slow to respond to enhancements – but we also know that once they do respond, campaigns can yield significant boosts in traffic.

As well as offering ethical SEO services, our experience in developing online strategies for national and global clients also means your organisation can benefit from our Pay Per Click (PPC) management services.

From an initial SEO audit of your site right through to the monthly tracking of your PPC campaign, we work closely with organisations to ensure that our combined efforts achieve the best possible ROI and results.

Tailored search offer to suit your needs

Cimex offers a full range of SEO and PPC services to meet the needs of organisations large and small. These include:

• Keyword research to target key search audiences
• SEO audit and competitor reviews
• Implementation of technical and ‘on-page’ optimisation
• SEO copywriting and content strategy services
• Link building strategies
• Online PR and social media marketing
• Monthly success tracking and reporting

To make sure we deliver on our promise to develop and maintain effective campaigns which deliver good ROI, Cimex uses a range of web analytics and SEO management tools, all of which can be tailored to suit your requirements and level of budget.

To find out more about Cimex’s range of search optimisation and marketing services, contact us.

Published: 17 Dec 2008

Tags: Digital marketing, Seo sem & content