CBBC iPlayer

Find out how Cimex helped refine the new CBBC iPlayer service by conducting usability testing using cutting edge eye tracking facilities.

Cimex has seen the CBBC iPlayer go from strength to strength, a project it was commissioned to conduct usability testing for using cutting edge eye tracking facilities.

Designed for children aged 6 to 12 years old, the CBBC iPlayer allows access to shows like MI High and Doctor Who spin-off, The Sarah Jane Adventures.

The service is different to BBC iPlayer in that it keeps text based navigation to a minimum for younger users.

During the usability study of CBBC iPlayer, we conducted user testing with eye tracking on the prototype using both parents and children aged 6-12 years old.

Assessing the navigation of key pages along with the overall look and feel, we found a number of issues for optimisation – such as the need to give children the means to find their way back to the CBBC iPlayer homepage without ending up in the main BBC iPlayer homepage.

Find out how Cimex eye tracking facilities can help your website meet all your users’ needs.

Published: 18 Dec 2008

Tags: Customer insight