Best practice approaches of portals

'The days of ad hoc development are receding'

Best practice approaches of portals such as Yahoo! and the Department for Children, Schools and Families’ need2know.co.uk could help wider information services such as the library community optimise online customer experiences, according to a leading specialist in information management.

The way in which web portals organise, aggregate and integrate their information has proved so successful with users that the broader information community could benefit from ‘portalising’ many of its services.

Such is the premise of a new book ‘Portals: People, processes and technology’, which sees leading researchers and practitioners explore how portal techniques are being used, in addition to monitoring emerging future trends in optimised online user experiences.

The book, which has been edited by Dr Andrew Cox, a Lecturer in Information Management at Sheffield’s Department of Information Studies, includes a paper co-authored by interactive agency Cimex head of customer insight Aspasia Dellaporta.

Pressing the importance of user needs analysis during the portal design process, the chapter provides commentary on ‘knowledge elicitation methods’ used, such as questionnaires for feedback, requirements task walkthroughs, interviews, focus groups, user observation, paper prototyping and heuristic evaluation. The paper also offers a case study of a website audit portal evaluation review for need2know.co.uk, the DCSF youth portal developed and maintained by Cimex.

‘User centred design begins with a thorough understanding of the needs and requirements of the users,’ says Dellaporta. ‘Such heuristic evaluation processes are increasingly recognised to be critical stages in developing any system, but particularly portals as they present particular challenges for identifying useful features and content, organising it and presenting it in an effective and efficient way. The days of ad hoc development are receding.’

Portals: People, processes and technology’ is published by Facet Publishing

Published: 21 Mar 2007

Tags: Consulting & strategy, Customer insight, Seo sem & content