Ben Sherman

‘We have translated our rich brand heritage into a platform where users can experience the Ben Sherman brand and be more interactive than ever before.’ Global Marketing Manager: Ben Sherman

‘Investing in our digital and online marketing is a major factor of Ben Sherman’s long-term global brand strategy. With our groundbreaking new .com site, we have translated our rich brand heritage into a platform where users can experience the Ben Sherman brand and be more interactive than ever before,’ Global Marketing Manager: Ben Sherman

Brief

In partnership with design agency DRY, Cimex was commissioned to develop a series of international e-commerce sites for fashion brand Ben Sherman as a major part of their global marketing strategy to meet consumer demand. The website was to explore ways in which content could attract and retain users, encouraging them to explore and immerse themselves in Ben Sherman’s historical brand equity.

Solution

Collaborating with design agency DRY, Cimex developed an interactive re-designed brand website alongside the launch of Ben Sherman’s first UK online store. While DRY created the design look and feel, Cimex was responsible for the information architecture and build of the website.

Website features:

• The site, which has been launched in the UK, America, Australia and Germany, offers a unique fashion brand experience capturing the brand ethos and Ben Sherman attitude
• It celebrates Ben Sherman’s unrivaled musical heritage, featuring a music and cultural timeline which explores the influences behind the Ben Sherman brand since birth in 1963 to present date and devotees of the Ben Sherman brand are encouraged to share their memories of the label over its 40 year history
• Brand news & events, stockist information and links to community sites such as YouTube and Flickr are also included
• Potential customers will be able to shop for Ben Sherman’s latest collections online in a partnership with home shopping leaders Littlewoods

The Ben Sherman musical timeline is regularly refreshed with appropriate albums, musical tracks and videos from each decade by the Cimex content team, to encourage repeat visits by the online community interested in the heritage of the brand.

As well as assisting Ben Sherman with driving traffic and revenue sales by creating and maintaining a presence on third-party social networking sites, Cimex’s inhouse editorial teams provides a complete content maintenance service, ensuring that all content for Autumn/Winter and Spring/Summer collections is present on the site.

Visit the Ben Sherman website

Published: 20 Mar 2007

Tags: Campaigns & social media, Design & enhancement, Seo sem & content, Technical systems