BBC Jam

To inspire seven to eleven year olds to be more active, Cimex used state-of-the-art technology to capture dance movements for a vibrant and richly interactive new BBC resource.

Brief

BBC Jam was a £150 million curriculum based broadband learning service designed to encourage 5-16 year olds to explore, learn and create in new ways. Cimex won the first round of pitches to develop a Physical Education resource for 7-11 year olds.

Solution

Applying a user centred design approach involving youngsters at every stage of the process; Cimex developed B.A.S.E. a physical education academy which can be explored through an interactive 3D world through which the user can embark on their own personalised learning journeys accessing a diverse range of games and activities.

Highlights include:

• Cimex teamed up with a film special effects company to develop Dance Maker and Gym Tumbler – games which utilise motion capture data allowing the user to create their own dance and gym routines
• Webcam technology was utilised for iPopping – a game that allows the user to interact dynamically with the computer
• Over two hours of interactive video
• All rich media content was made SCORM compliant and fully accessible

Result

‘Its cool!’ says 10-year old user, Mia.

11-year old user, Liam responds, ‘It feels like you’re going to fly.

Published: 22 Mar 2007

Tags: Customer insight, E learning