Bacardi Martini Ltd

‘Training is an integral part of our company and Cimex has done a great job of developing a tailored package, allowing us to train our people more effectively,’ Director of Trade Marketing for BBFB

Cimex partnered with Bacardi Martini Ltd and The Training School to develop a video-based guide to cocktail making – a key feature for an in-house personnel development programme.

Bacardi Martini Ltd is a dynamic and successful company with an enviable portfolio of premium brands in the alcohol drinks industry.

Brief

To develop a substantial e-training component to allow greater flexibility, deeper understanding of education materials and higher retention levels in a personalised and entertaining way.

Solution

Seeking to build upon Bacardi’s existing training tool, the Bacardi Learning Centre (BLC), Cimex worked with the firm to audit existing learning content, define learning objectives and recommend the best learning blend:

• Using the engaging qualities of motion capture, film-based modules were designed to deliver education materials in a practical and entertaining way
• The modules cater for a diverse range of learning requirements, are user friendly and functional
• The content is fully SCORM compliant and allows accredited exams to be taken and assessed online
• Cimex content editors assisted in the migration and uploading of content to the bespoke platform

Result

A blended solution catering for a diverse range of learning requirements, while giving Bacardi a greater ability to track learner progress.

Published: 22 Mar 2007

Tags: E learning, Seo sem & content, Technical systems