Sufficient lead-in time

Like a technical team needs sufficient lead in time to produce effective code, editors need time in order to develop best practice editorial copy. As with rushed code, rushed content will not work. Avoid leaving content until the last minute, even for migration work.

Deadlines help focus everyone’s efforts, none more so than copywriters and site editors who require a minimum period of production time to produce targeted, call-to-action, SEO compliant editorial content. Help editorial teams even further by informing them of final copy deadlines – they will then be able to estimate backwards.

So, now you’ve provided your editorial teams with all of the above, only one more task requires planning – post launch maintenance.

Read ‘Treat your content like crucial web code - Part 6: Keep your site relevant’