Can PPC and other search ad models really help businesses become more ‘recession resistant’?
Search ads can help you ’speed up in a slowdown’
Google is to urge business leaders at an Ofcom conference in London not to turn their backs on internet advertising, reports the Financial Times.
Emphasising the cost benefits of targeted ads to users who are actively searching for services and products, the search giant will urge organisations to optimise their marketing budgets with cost effective search ads - an ad model which only incurs a cost when it’s clicked.
Nikesh Arora, the senior vice-president in charge of Google’s operations in Europe, the Middle East and Africa says that while the internet will not make businesses recession proof, it can help them to be more ‘recession resistant’.
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