‘For most sites, the content is not the point. Instead, you want to answer customers’ questions as rapidly as possible so that they’ll advance in the sales cycle and start buying…Elite, expertise-driven sites are the exception to the rule,’ Jakob Nielsen.
Write articles, not blog postings
Usability consultant Jakob Nielsen suggests that bloggers can demonstrate world-class expertise by avoiding quickly written, shallow postings.
Instead, says Jakob, invest your time in thorough, value-added content that attracts paying customers.