Organisations often ignore the value of auditing a website’s editorial content. It’s ‘just words’ after all. Just don’t tell Barack Obama.
Barack Obama on ‘just words’
Just words. That’s the charge Barack Obama recently faced in the run up to the United States presidential election, 2008.
Obama’s campaign, his detractors claimed, lacked any real policies or substance and was heavy on the rhetoric. His campaign, they insisted, consisted of ‘just words.’
His response? To repeat a speech by Deval Patrick in 2006.
Read more on why web content is more than ‘just words.’
