Digital publisher CNET Networks UK has launched an ethical and sustainable products comparison site with Friends of the Earth and Energy Savings Trust.
SmartPlanet.com to prevent CSR ‘green-washing’
Digital publisher CNET Networks UK has launched a shopping comparison site specialising in ethical and sustainable products - in association with Friends of the Earth and Energy Savings Trust.
SmartPlanet.com compares products by price but also by their green and ethical credentials. It uses manufacturer reports to prevent any instances of ‘green-washing’ - namely, misleading consumers about environmental practices or the environmental benefits of a product or service.
Sponsored by WWF, the site is overseen by ethical living expert Adam Vaughan, Tony Juniper, a Friends of the Earth director and Jon McGowan, head of consumer marketing at the Energy Savings Trust.
Cimex’s has extensive experience in developing sustainability resources having developed green websites for London’s GLA and LDA.
To find out more about our credentials in climate change and CSR campaigns, contact Denise Turner on 0207 324 7780.