‘You must talk to your audience where they are, not where you want them to be,’ Jeremy Allaire, co-founder of web development tool Cold Fusion.
10 reasons brands should think like publishers
Mitchel Ahern of OTOlabs explains how adjusting your thinking will engage an audience more deeply with your brand, and put you more in touch with customers.
As budgets flow from offline into digital marketing, says Ahern, a brand’s relationship with its customers and consumers is transformed.
‘Once, marketing messages were piggy-backed onto mass-market publishing channels as advertising,’ explains Ahern. ‘Now those messages have become content in a brand’s own publishing environment, with its customers and potential customers becoming its audience.’