Web friendly marketing copy, e-newsletters, magazine content, content audits, migration and consolidation. We do it all.
Branded content
Cimex can create original and targeted web content for new websites within your brand’s existing style parameters.
We have extensive experience in migration content - whether it’s optimising offline content for the web or managing the consolidation of content from multiple websites into one.
Network of expertise
Our award winning content team is made up of web copywriters, news reporters, feature writers, researchers and sub-editors. All have strong experience in producing content for web sites, national newspapers and magazines across all business and consumer sectors.
Cimex has experience in developing content in following areas:
- e-learning
- information, Advice and Guidance (IAG)
- health / Pharmaceuticals
- marketing
- lifestyle
- internet safety
- e-newsletters
Please note: this is not an exhaustive list of expertise. If we don’t have topic experts for a particular subject matter in-house, we can call upon an extensive network of trusted and regularly used freelance writers and web editors - at no extra cost. In short, whatever your content needs or requirements are, we can help.
User centred approach
Cimex writes web content in a way that engages your users with strong calls to action. With our help, your content will keep users coming back for more, improving the stickiness of your web site.
The best editorial content is material that has been produced in collaboration with a site’s audience – no exceptions.
In order to successfully target a site’s audience - including hard to reach young people or time poor adults - Cimex follows an exhaustive research programme which involves developing varied editorial samples and presenting them to representative groups of the client’s target audience.
As well as recording feedback on tone, style and page length, we also determine preferences on content structure and content update expectations.
Only when we feel a truly representative level of research feedback has been gained, do we then embark on producing copy for the site. We feel that this approach delivers a good ROI, ensuring that we develop copy that’s appropriate and on-message in the first draft.