Our approach

Print copywriters have it easy. Readers of offline materials - such as magazines - browse pages in a linear, but predictable manner. Web users on the other hand skim text and seek out words that help them decide whether to read on, go to another page, or give up the ghost and go to another site entirely.

Web copy also needs to work harder and make sense in any context and in any order, especially when a search engine delivers users deep into your website.

If your project requires new copy, we can manage the web copywriting process on your behalf.

If you already have copy from stakeholders or an existing website then let our senior editors take the pain out of the content integration process. Our experienced content professionals follow a feedback and amendment process which uses a transparent change control procedure to avoid versioning issues. With over 10 years experience in developing web content, our editors can accommodate any complex communication paths or distribution patterns.  

Content consultancy

As well as production, our web content specialists can devise a content strategy based on your organisation’s specific requirements. A content audit by our senior editors, for example, can provide a baseline for content development during the initial website build or migration process. They can inform the redevelopment of a website’s information architecture (IA), tying in with usability and accessibility strands of research.

Our content audits draw upon best practice content guidance as detailed in the latest releases of W3C web accessibility guidelines and Guidelines for UK Government Websites (eGovernment Unit). But we also focus on elements relating to tone, language (text, titles and links), text structure, consistency, ‘readability’ (e.g. scanning potential), audience engagement and Search Engine Optimisation (SEO).

A typical audit might explore the following:

• How are key messages being presented? What messages are missing?
• What’s the current fit between user and business needs?
• Are messages being presented in a way which meets the needs of the various audiences?
• Are there any content gaps?
• How do content elements compare to equivalent content on peer websites?

Once the audit process is complete, we then deliver our findings and recommendations in a format which best suits your needs.

Cimex is well placed as a full service digital agency to implement all recommendations on your behalf, but we can also deliver complete content strategy and style guide documentation for implementation by internal teams within your own organisation.

To find out more about Cimex’s web copywriting and content management services, please contact us.