We’re leading the market in delivering public IAG to audiences and specialist communities, particularly as more and more services exploit Web 2.0 technologies.
Information Advice and Guidance (IAG)
We develop and maintain digital services for the public sector, making sure our clients’ websites become trusted sources of information for users while meeting official standards.
There are few audiences we don’t work with. Sceptical teens or time-poor executives - we can help you communicate with them all.
For example, we developed the branding, design and technical platform and editorial ‘branded’ content for youth portal need2know.co.uk. Our editorial updates were so popular among users that we were commissioned to move to a daily publishing schedule, creating original and timely articles for both web and mobile audiences.
Our experience in the public sector is reinforced by our inclusion in many central government rosters. Clients include the Department for Children, Schools and Families (DCSF), Department of Health (DH), Department for Culture, Media and Sport (DCMS), the Learning and Skills Council, the Gambling Commission, the National Lottery and the COI, the UK’s largest advertiser.