‘Cimex’s content expertise made it easier to talk to the relevant target audiences in a language that is appealing and empowering,’ Product Manager for Yahoo 360°, Yahoo! Europe
Content development
Cimex can develop copy tailored for distinct audiences and in a variety of writing styles. We are particularly skilled at producing engaging editorial content for ‘hard to reach’ audiences, for example, teenagers, time poor adults such as teachers, executives, parents and civil servants, people with below average literacy skills and people for whom English is not a first language.
Whatever our starting point, we ensure that our editorial copy is wholly relevant for those who are going to read it. Given our editorial strength and expertise, Cimex can supply editorial content as a standalone service, or as an integral part of our other interactive services.
Writing for the interactive environment has specific demands, particularly for usability concerns. It is at the core of everything we do, so we hold focus groups with real users to determine an editorial framework. We also include accessibility in this remit.