Mobile websites need to work much harder as customers become more demanding in their information needs.

Mobile

Mobile websites need to work much harder as customers become more demanding in their information needs.

When users search for a tradesman, retail store or cinema, they may also need a map, opening times or places to eat nearby.

The good news for your mobile offering is that this value added location based data can easily be pulled in from external sources on the web.

Opportunities available include:

Campaign support
Content syndication
Enhanced engagement with customers / citizens
Web to mobile functionality
Events services

The benefits of mobile content services are clear:

Traffic - location searches can push users to your website
Targeting - content is site specific and may be profiled to user
Convergence - users may surf on the web and finish their journey using mobile directions
Brand awareness - increased exposure builds trust in a brand

The mobile web is still so new a medium that it’s still possible for your organisation to lay a stake in the ground and own a piece of the mobile web.