Social networks

One of the most surprising outcomes of the social networking phenomenon is the willingness of its users to interact with a commercial brand.

Provided they are given a rewarding and genuine experience - such as exclusive video content or access to other like-minded individuals - users are happy to engage with commercially driven platforms. Social networks and user generated content platforms provide incredible opportunities to exist alongside their users’ mutual benefit to both the user and the brand.

Cimex has expertise in helping brands not just gain exposure on social networks but instigate and maintain meaningful relationships.

Instead of trying to replicate high volume networks, Cimex has worked with fashion brands like Ben Sherman to embrace user generated content from other established networks and create a brand platform that allows users to explore and personalise Ben Sherman’s strong history.

Social networking is just one of the web vocabularies our content, design and technical development teams are conversant in. As well as establishing bespoke platforms for clients with an existing interest in this arena, our long term experience with these platforms means we can also develop, nurture and maintain an entire community on your behalf from the ground up - only to hand it over once you have the resources in place.

We can create bespoke platforms to suit every client, every audience and every community - whether you’re offering an open access website to the public or a closed intranet to a network of employees or paying members.

Find out how Ben Sherman has embraced user generated content.